When the marriage of the nation’s favourite* red-haired prince coincided with the UK's official 'Redhead Day', I spotted an opportunity: turning Karma Cola's Gingerella into GingerFella to commemorate the momentous occasion.
GingerFella reappeared in New Zealand for Harry's official visit, and the country's biggest newspaper was kind enough to write about it.
Agency: KesselsKramer London
Creative Director: Dave Bell
Creative team: Robin Sanderson & Tash Randolph
*Correct at time of going to press. Subsequent developments may have undermined the veracity of this claim.