SMART FLIES AER LINGUS
As the lead copywriter for Aer Lingus at KesselsKramer, I was in charge of a high turnover of copy, with new print, digital and radio ads required on a weekly basis.
BRAND & TOV GUIDES
I've written the brand and tone of voice guides for a wide variety of clients; below is a brief overview of some of the brands I've worked on.
Reverb Hotel by Hard Rock
Reverb Chatbot TOV
THE SMART WAY TO LOOK GOOD
A couple of tactical Xmas radio ads I wrote for Panasonic's LT series shavers.
OUR ISLAND, YOUR WAY
Sibarth is the premiere luxury villa company on the glamorous island of St. Barth. I was in charge of the copy for their press ads, direct mail and website.