Robin Sanderson = Creative💡+ Copy 📝 x Strategy 🔍
I’m a strategic problem solver that combines a love of ideas with a keen eye for human behaviour - because I believe that "creatives" that don't take an interest in their audience are mere stylists.
I draw on my broad experience outside of advertising to create work that speaks to people outside of the industry circle jerk. Y’know - the people that buy our clients' products, pay our wages, and do jobs that are infinitely more important than "brand storyteller" or some such bullshit.
Striving to create work that is talked about on the playground rather than the award circuit is what gets me out of bed in the morning.