Howdy. My name's Robin.
I’m a writer and creative problem solver with a keen eye for what makes people tick - because I believe that 'creatives' that don't take an interest in their audience don't create interesting work.

I draw on my broad experience to find insights and ideas that speak to people outside of the media circle jerk. Y’know - the people that buy our clients' products, pay our wages, and do jobs that are infinitely more important than "brand storyteller" or some such bullshit.

Striving to create work that is talked about in pubs and WhatsApp groups, rather than on a yacht in Cannes, is what gets me out of bed in the morning.
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📸 :)
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