With Pepsi Max leaning heavily into messaging around 'taste', we got two sentient Coke Zero bottles to hash out the importance of REAL taste...
...and for the Piccadilly Circus big screen, we created a glass of Coke Zero so real that you can almost taste it. Really.
Creative Director: Eoghan O'Driscoll
Concept & Art: Diogo Bueno
Concept & Copy: Robin Sanderson
