Esporão is a leading Portuguese wine company whose vinification process is based on a 'slow' philosophy - from the sustainable cultivation of land to organic production methods.
For their first major brand campaign, we developed 'Slow Forward' - a global communication strategy that promotes a true change of pace. 
The strategy: 
To help develop our strategy, we collaborated with Universidade Católica Portuguesa to conduct a study on the benefits of a 'slow' lifestyle, and presented the findings at the Centro Cultural de Belém.​​​​​
The idea:
Modern life has its finger firmly on the fast forward button - and we're missing all the good bits.
'Slow Forward' demonstrates that life tastes better in sips, not gulps. 
The creative:
We put Esporão's employees front and centre of the campaign - after all, who could be better ambassadors for the wisdom of slow than people that make wine for a living?
TV & Pre-roll:
We used award winning sound designers to create tranquil vignettes that cut through the incessant chatter of modern life.
(I wrote all the copy in English and oversaw its transcreation into Portuguese.)

(ENG: People are like wine, they need time to breathe)

(ENG: More time to do less)

(ENG: Haste is the enemy of perfection)

Out of Home:
We helped the 'Slow Forward' message to resonate by placing ads in hectic locations, including underground stations and busy thoroughfares.

(ENG: People are like wine, they need time to breathe)

(ENG: Haste is the enemy of perfection)

(ENG: Pause more, live more)

(ENG: It's urgent to slow down)

(ENG: It's urgent to slow down)

Agency: KesselsKramer London 
Creative Directors: Dave Bell & Gijs van den Berg
Creative team: Robin Sanderson & Oli Gabe

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