Life is like a fine wine; better enjoyed in leisurely sips, not hurried gulps.
A quintessentially Portuguese sentiment that gave birth to Esporão's first major brand campaign.
Fast isn't Forward
We commissioned a study on the benefits of a 'slow' lifestyle by the Catholic University of Portugal, and presented the findings at the Centro Cultural de Belém.
The Slow Forward Manifesto
We realised the face of the campaign should be the people that live the 'slow forward' ethos everyday - Esporão's employees.
So the manifesto needed to be something they were proud to stand behind.
TV & Pre-roll
Using evocative imagery and audio from the Esporão estate, we created tranquil vignettes that cut through the incessant chatter of modern life.
I wrote all the copy in English and supervised its transcreation into Portuguese.
Out of Home
We helped the 'Slow Forward' message to resonate by placing ads in bustling locations, including underground stations and busy thoroughfares.
(ENG: People are like wine, they need time to breathe)
(ENG: Perfection goes at its own pace)
(ENG: The more you pause, the more you live)
(ENG: Hurry, slowing down awaits you)
Creative Directors: Dave Bell & Gijs van den Berg
Concept & Art: Oli Gabe
Concept & Copy: Robin Sanderson
