Esporão is a forward thinking Portuguese wine company whose vinification process is based on a 'slow' philosophy - from the sustainable cultivation of land to organic production methods.
For their first major brand campaign, we developed 'Slow Forward': a global communication strategy that provides a true change of pace.
To help develop our strategy, we collaborated with Universidade Católica Portuguesa to conduct a study on the benefits of a 'slow' lifestyle, and presented the findings at the Centro Cultural de Belém.
(Click here for link to study)
Modern life has its finger firmly on the fast forward button - and we're missing all the good bits as a result.
'Slow Forward' is about taking life in sips, not gulps.
The non-signing, non-dancing campaign:
We put Esporão's employees front and centre of the campaign; after all, who could be better ambassadors for the wisdom of slow than people that make wine for a living?
TV & Pre-roll:
We used award winning sound designers to create tranquil vignettes that cut through the incessant chatter of modern life.
(I wrote all the copy in English and supervised its transcreation into Portuguese.)
Out of Home:
We helped the 'Slow Forward' message to resonate by placing ads in hectic locations, including underground stations and busy thoroughfares.
Agency: KesselsKramer London
Creative Directors: Dave Bell & Gijs van den Berg
Creative team: Robin Sanderson & Oli Gabe