To the sneakerhead generation, Timberland's are stuck in a time warp.
At KesselsKramer, we set about reconnecting Timberland with this audience by letting them hack, prototype and drag the original Timberland (the 10061) kicking and screaming into the 21st century.
I worked on the project from conception to execution, named the campaign, and wrote a whole boot load of copy.
Website copy samples:
Online content samples:
Agency: KesselsKramer London
Creative Directors: Dave Bell & Max Siedentopf
Creative team: Robin Sanderson, Max Cameron, Oli Gabe & Ash Kirby