To the sneakerhead generation, Timberland's are pretty old hat.
At KesselsKramer, we set about connecting Timberland with this audience by letting them hack, prototype and drag the original Timberland (the 10061) kicking and screaming into the 21st century.
I worked on the project from conception, named the campaign and wrote a whole boat load of copy.
Website copy extract:


Back to top