With Pepsi Max leaning heavily into messaging around 'taste', two sentient Coke Zero bottles hash out the importance of real taste. 
And a giant serve of Coke Zero, poured especially for the Piccadilly Circus screen.
Agency: Studio X for The Coca-Cola Company
Creative Director: Eoghan O'Driscoll
Concept & Art: Diogo Bueno 
Concept & Copy: Robin Sanderson

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