With Pepsi Max leaning heavily into messaging around 'taste', two sentient Coke Zero bottles hash out the importance of real taste.
And a giant serve of Coke Zero, poured especially for the Piccadilly Circus screen.
Agency: Studio X for The Coca-Cola Company
Creative Director: Eoghan O'Driscoll
Concept & Art: Diogo Bueno
Concept & Copy: Robin Sanderson