Every day, countless lunch breaks across the nation are gobbled up by grown-up life.
Enter Lunchbreak Rescue: a bonkers emergency service - led by the internet's favourite prankster Max Fosh - dedicated to saving Britain's lunch breakers at their most desperate hour.
Cometh the hour, cometh the brand
Meatspace ads targeted lunch breakers on errands, while online ads targeted those working on screens at lunchtime - including WeTransfer wraps and time sensitive banners.
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The QR codes directed our deprived lunch breakers to an online game, where they had the chance to win a Greggs meal deal with a bottle of Oasis.
Here to save the midday
The roving Lunchbreak Rescue squad hit shopping centres across the UK, armed with nothing but an interactive billboard and a dream (free Greggs meal deals for all).
Creative Director: Eoghan O'Driscoll
Concept & Art: Diogo Bueno & Ivan Stanojevic
Concept & Copy: Robin Sanderson
