Every day, countless lunch breaks across the nation are gobbled up by grown-up life.
So, we created a bonkers rescue service - led by the internet's favourite prankster Max Fosh - to save Britain's lunch breakers at their most desperate hour.
Interactive Billboard
The roving Lunchbreak Rescue squad hit shopping centres across the UK, armed with nothing but an interactive billboard and a dream (free Greggs meal deals for all).
Out of Home and Online
DOOH and online ads directed lunch breakers to an online game where they had the chance to win a Greggs meal deal with a bottle of Oasis.
DOOH
WeTransfer
DOOH
Creative Director: Eoghan O'Driscoll
Concept & Art: Diogo Bueno & Ivan Stanojevic
Concept & Copy: Robin Sanderson
