Every day, countless lunch breaks across the nation are gobbled up by grown-up life.
So, we created a bonkers rescue service to bring deliverance to Britain's lunch breakers at their most desperate hour.
Interactive Billboard
The roving Lunchbreak Rescue squad hit shopping centres across the UK, armed with nothing but an interactive billboard and a dream (free Greggs meal deals for all).
Out of Home and Online
DOOH and online ads directed lunchbreakers to an online game where they had the chance to win a Greggs meal deal with a bottle of Oasis.
DOOH
WeTransfer
DOOH
Creative Director: Eoghan O'Driscoll
Concept & Art: Diogo Bueno & Ivan Stanojevic
Concept & Copy: Robin Sanderson
