OASIS

LUNCHBREAK RESCUE

INTEGRATED CAMPAIGN

Every day, countless lunch breaks across the nation are gobbled up by grown-up life.

So, we created a bonkers rescue service - led by the internet's favourite prankster Max Fosh - to save Britain's lunch breakers at their most desperate hour.

Cometh the hour, cometh the brand

Meatspace ads targeted lunch breakers on errands, while online ads targeted those working during their lunch break, including WeTransfer wraps and time sensitive banners.

DOOH

WeTransfer

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QR codes directed our deprived lunch breakers to an online game, where they had the chance to win a Greggs meal deal with a bottle of Oasis.

Here to save the midday

The roving Lunchbreak Rescue squad hit shopping centres across the UK, armed with nothing but an interactive billboard and a dream (free Greggs meal deals for all).