A campaign of mirth-inducing ads and activations for the launch of citizenM's new hotel on the Bowery, New York.
Hey, I'm (sleep)walkin' here!
Suite Dreams
Hats entertainment
Empire State of That
The Bowery definitely has a colourful past (euphemism), so you can't just open a hotel there without giving a nod and wink to its, ahem, glory days ;)
Conspicuously unbusinesslike B2B
We made conspicuously non-corporate gifts to woo corporate clients based in New York City.
And yes, I wrote a 100 page screenplay about a night's sleep at citizenM. Hit up my agent if you want to read the full thing.
Facebook poke
Apple unboxing
Creative Director: Dave Bell
Concepts & Art: Katy Needham & Tash Randolph
Concepts & Copy: Robin Sanderson
