How do you launch a chain hotel on a street that's famous for its gritty counterculture?
By turning the building into a live art installation celebrating the characters that make the Bowery.
Bowery Blues
Bowery Boys, Girls and other assorted creatures
The Bowery definitely has a colourful past (euphemism), so you can't just open a hotel there without giving a nod and wink to its, ahem, glory days ;)
Conspicuously unbusinesslike B2B
We made conspicuously non-corporate gifts to woo corporate clients based in downtown NYC.
And yes, I wrote a 100 page screenplay about a night's sleep at citizenM. Hit up my agent if you want to read the full thing.
Facebook poke
Apple unboxing
Actively silly activations
Some mirth inducing activations to celebrate citizenM's arrival in the city that never sleeps.
Hey, I'm (sleep)walkin' here!
Suite Dreams
Hats entertainment
Empire State of That
Creative Director: Dave Bell
Concepts & Art: Katy Needham & Tash Randolph
Concepts & Copy: Robin Sanderson
