CITIZENM NEW YORK

COMING TO AMERICA

VARIOUS MEDIA
A campaign of mirth-inducing ads and activations for the launch of citizenM's new hotel on the Bowery, New York.
Hey, I'm (sleep)walkin' here!
Hey, I'm (sleep)walkin' here!
Suite Dreams
Suite Dreams
Hats entertainment
Hats entertainment
Empire State of That
Empire State of That
The Bowery definitely has a colourful past (euphemism), so you can't just open a hotel there without giving a nod and wink to its, ahem, glory days  ;)
Conspicuously unbusinesslike B2B
We made conspicuously non-corporate gifts to woo corporate clients based in New York City.
And yes, I wrote a 100 page screenplay about a night's sleep at citizenM. Hit up my agent if you want to read the full thing.
Facebook poke
Facebook poke
Apple unboxing
Apple unboxing
Creative Director: Dave Bell
Concepts & Art: Katy Needham & Tash Randolph 
Concepts & Copy: Robin Sanderson

MORE WORK

OASIS
INTEGRATED CAMPAIGN
FIRST DIRECT
PRESS CAMPAIGN
JEEP
OUT OF HOME & PRESS
TIMBERLAND
INTEGRATED CAMPAIGN
COKE ZERO
FILM & OUT OF HOME
THE COCA-COLA FOUNDATION
DIGITAL & SOCIAL
ESPORÃO
INTEGRATED CAMPAIGN
COPY BITS N BOBS
VARIOUS MEDIA
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