Jeep dealerships aren't any old place you go to buy a car. They're where you go to start an adventure.

'Movie' Trailer
We created a spoof movie trailer that played at cinemas before the 'real' trailers.
The 'plot' of the movie demonstrates how the cinema isn't the only place to find adventure - signing off with directions to the closest Jeep dealership. 

Agency: Leo Burnett Italia
Creative Director: Daniela De Seta
Concept and Art: Flavia Ventura 
Concept and Copy: Robin Sanderson


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