Jeep dealerships aren't any old place you go to buy a car. They're where you go to start an adventure.
![](https://cdn.myportfolio.com/c9b17e64b7136ffa5f98928bdaf1bf9d/1085af7d-10d5-459f-9073-7678fdf357c0_rw_1920.jpg?h=d8f510fbb995f3c1567da3538d4d4391)
'Movie' Trailer
We created a spoof movie trailer that played at cinemas before the 'real' trailers.
The 'plot' of the movie demonstrates how the cinema isn't the only place to find adventure - signing off with directions to the closest Jeep dealership.
Agency: Leo Burnett Italia
Creative Director: Daniela De Seta
Concept and Art: Flavia Ventura
Concept and Copy: Robin Sanderson