Jeep dealerships aren't any old place you go to buy a car. They're where you go to start an adventure.
We created a spoof movie trailer that played at cinemas before the 'real' trailers.
The 'plot' of the movie demonstrates how the cinema isn't the only place to find adventure - signing off with directions to the closest Jeep dealership.
Agency: Leo Burnett Italia
Creative Director: Daniela De Seta
Concept and Art: Flavia Ventura
Concept and Copy: Robin Sanderson