Jeep dealerships were struggling for visibility in a crowded market of identikit dealers.
So, instead of competing as just another car brand, we repositioned Jeep dealerships as your town's very own gateway to adventure.
We created a spoof movie trailer that was localised for cinemas nearby to Jeep dealerships.
The 'plot' demonstrated that adventure needn't be as far-fetched as a cliché Hollywood blockbuster.
Out of Home:
Agency: Leo Burnett Italia
Creative Director: Daniela De Seta
Creative team: Robin Sanderson & Flavia Ventura