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COCA-COLA ZERO
REAL TASTE VS. REAL TASTE
If Coke Zero bottles were sentient, would they talk about anything other than how great they taste?
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PANASONIC
THE SMART WAY TO LOOK GOOD
Look good without the effort, with Panasonic's LT Series shavers.
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BRAND & TOV GUIDES
VARIOUS CLIENTS
I've written the brand and tone of voice guides for a wide variety of clients; below is a brief overview of some of the brands I've worked on.
Reverb Hotel by Hard Rock
Reverb Chatbot TOV
citizenM/citizenMovement
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AER LINGUS
SMART FLIES AER LINGUS
As the lead copywriter for Aer Lingus at KesselsKramer, I was in charge of a high turnover of copy, with new print, digital and radio ads required on a weekly basis.
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SIBARTH
OUR ISLAND, YOUR WAY
Sibarth is the premier luxury villa company on the glamorous island of St. Barth. I was in charge of the copy for their press ads, direct mail and website.
